Stripes launches new branding campaign.

Stripes Are In. That’s the line that’s leading customers – from Laredo to Lawton - into the new Stripes® Convenience Stores. Susser Holdings Corporation tapped BrandExtract, a brand development firm based in Houston, to help define and launch the new brand. BrandExtract crafted a complete identity package, including new logos and exterior store signage. The new look and feel will be taken to market via outdoor boards, weekly radio spots, in-store point-of-purchase signage, Stripes® cups and other packaging. Look for initial brand rollout in the 3rd and 4th quarter of 2006.